Long's Jewelers Collection Book
Each year, this well-known Boston-based jeweler publishes a collection book featuring gorgeous vendor-supplied images of diamonds, semi-precious stones, gold and watches. As experts in the industry, Long's had a clear vision for the format it was going for, but wanted a new inspirational graphic look and feel in order to make a greater impact on its existing and potential customers. We chose to incorporate botanical ferns in the layout to reflect the organic nature of the jewelry. Ultimately, we provided a template to Long's designer, so that the collection book could be produced in-house.
Each year, this well-known Boston-based jeweler publishes a collection book featuring gorgeous vendor-supplied images of diamonds, semi-precious stones, gold and watches. As experts in the industry, Long's had a clear vision for the format it was going for, but wanted a new inspirational graphic look and feel in order to make a greater impact on its existing and potential customers. We chose to incorporate botanical ferns in the layout to reflect the organic nature of the jewelry. Ultimately, we provided a template to Long's designer, so that the collection book could be produced in-house.